Heineken

Consumers perceive Heineken as a premium brand but are not convinced of its product superiority. Further consumers fail to connect to the brand’s relevancy in their daily lives.

We will establish Heineken as a trusted source of information, the local insider with a global network by creating a rich content universe, featuring key influencers, and leveraging a local insider network.
 
- Heatmap
With the COTW Heatmap we establish Heineken as the go-to-brand for experiencing new worldly adventures. We do so by teaming up with key influencers from our network to drive awareness & create rich content with local insights.
 
- Thump partnership
Together with Thump, Heineken capitalise on the partnership of two global brands and richly deepen a relationship with consumers and their entire local and foreign nightlife experiences.

Content creation and activation of Heatmap App, 3 fusion events for selected audience, 1 main event for general public, 2 Club Tour events, POS and OOH. 

FB + 1 Mio
Blog posts + 4 Mio
Twitter + 70k
Event attendees: 2270
Consumption: 18 Hectoliter