Part of the «So-geht-Sommer 2017» campaign were dynamic and programmatic online banner as well as campaign hub, where user could find 250 tips for the summer from 12 different categories.
Our campaign heroes «Perry» and «Sean» were grilling 24h every day on our website, asking the user questions about their interest in order to provide them the right content accordingly.
Thanks to geo-targeting the website was reacting to weather as well as different time shifts such as morning, afternoon, evening and night time.
CREDITS
CCO - Dennis Lück
ECD - René Schwarz
CD Text - Samuel Wicki
CD Art - Lorenz Clorman
CD Digital - Hanja Heuss
Text - Ennio Cadau, Alain Eicher
Screendesign - Emanuel Denier
PM - Amir Ferhatobovic
Programmierung - Station
CCO - Dennis Lück
ECD - René Schwarz
CD Text - Samuel Wicki
CD Art - Lorenz Clorman
CD Digital - Hanja Heuss
Text - Ennio Cadau, Alain Eicher
Screendesign - Emanuel Denier
PM - Amir Ferhatobovic
Programmierung - Station
Awards
Silber BOSW 2018
