BACKGROUND
In the digital age, selling books has become harder and harder. The Swiss NordSüd Publishing House, known for its popular children’s books, tried to revive the pleasure of reading in order to increase book sales.
In the digital age, selling books has become harder and harder. The Swiss NordSüd Publishing House, known for its popular children’s books, tried to revive the pleasure of reading in order to increase book sales.
IDEA
NordSüd Publishing House devised the Sound Book app. The app creates sounds and music for the story you read out aloud to your children. Via voice recognition software, appropriate sounds from an audio databank are produced in real time. Example: When you read “owl”, your smartphone goes “Hoohoo”.
NordSüd Publishing House devised the Sound Book app. The app creates sounds and music for the story you read out aloud to your children. Via voice recognition software, appropriate sounds from an audio databank are produced in real time. Example: When you read “owl”, your smartphone goes “Hoohoo”.
RESULTS
The Sound Book app boosted book sales. The first book applying Sound Book went directly to number 1 and was sold out within six weeks. The second edition also went straight to number 1. 92% of those who have downloaded the app use it while reading aloud. Sound Book became No. 1 in the App Stores. 5 star consumer feedback and countless positive reviews. Sound Book itself will now be applied for a vast series of children’s books published by NordSüd Publishing House.
The Sound Book app boosted book sales. The first book applying Sound Book went directly to number 1 and was sold out within six weeks. The second edition also went straight to number 1. 92% of those who have downloaded the app use it while reading aloud. Sound Book became No. 1 in the App Stores. 5 star consumer feedback and countless positive reviews. Sound Book itself will now be applied for a vast series of children’s books published by NordSüd Publishing House.
AWARDS
Cannes Lions 2017 - Bronze (Category: Utilities)
Cannes Lions 2017 - Bronze (Category: Data-Technology)
Cannes Lions 2017 - Shortlist (Category: Audio Platforms)
Cannes Lions 2017 - Shortlist (Category: Use of real time data)
Cannes Lions 2017 - Shortlist (Category: Use of mobile)
LIA Awards 2017 - Gold (Category: Branded Entertainment - Audio)
LIA Awards 2017 - Bronze (Category: Digital - Apps)
LIA Awards 2017 - Bronze (Category: Innovative Use of Radio & Audio)
LIA Awards 2017 - Finalist (Category: UI - User Interface & Navigation)
LIA Awards 2017 - Finalist (Category: The NEW - Product Innovation)
Cannes Lions 2017 - Bronze (Category: Utilities)
Cannes Lions 2017 - Bronze (Category: Data-Technology)
Cannes Lions 2017 - Shortlist (Category: Audio Platforms)
Cannes Lions 2017 - Shortlist (Category: Use of real time data)
Cannes Lions 2017 - Shortlist (Category: Use of mobile)
LIA Awards 2017 - Gold (Category: Branded Entertainment - Audio)
LIA Awards 2017 - Bronze (Category: Digital - Apps)
LIA Awards 2017 - Bronze (Category: Innovative Use of Radio & Audio)
LIA Awards 2017 - Finalist (Category: UI - User Interface & Navigation)
LIA Awards 2017 - Finalist (Category: The NEW - Product Innovation)
CREDITS
Agency - Jung von Matt Limmat
CCO - Dennis Lück
ECD Digital - René Schwarz
CD Digital - Hanja Heuss
Text - Alain Eicher
Screendesign - Emanuel Denier
Beratung - Marie Vuilleumier
Development - Swiss Development: Daniel Erne, Lukas Birchmeier
Agency - Jung von Matt Limmat
CCO - Dennis Lück
ECD Digital - René Schwarz
CD Digital - Hanja Heuss
Text - Alain Eicher
Screendesign - Emanuel Denier
Beratung - Marie Vuilleumier
Development - Swiss Development: Daniel Erne, Lukas Birchmeier