THE TASK
Beobachter.ch wants to showcase, in an unconventional and attention-grabbing way, that it makes sense of and structures socially relevant issues. They want to get new subscribers to their online platform.
THE INSIGHT
Stickers have long been a way for people to express themselves and share their opinions publicly.
The IDEA
We used stickers as an unexpected communication channel. With clever headlines, striking designs, and even the surprising use of Comic Sans, the campaign demonstrates how even simple means can be creatively elevated. The core message is: “Beobachter makes sense of what moves society.”
The Result
A flexible, long-term 360° campaign: stickers, posters, print ads, TV spots, programmatic digital and social ads along the marketing funnel, plus a landing page linking directly to articles. This execution attracts attention, drives readers to samples, and conveys Beobachter’s strengths – impartial, legally sound, and solidarity-driven journalism.