The Problem
TCS approached us looking for an evolution, not a revolution, of their existing campaign. They faced a unique challenge: promoting travel insurance during the COVID lockdown, when almost no one was traveling. With families as the primary audience, we needed to develop a smart, empathetic way to capture their attention and keep the brand relevant.
The Insight
We know that simple humor and compelling CGI character design capture people’s attention — especially parents with young children.
The IDEA
We developed a straightforward campaign introducing the Turrini family — a set of fixed characters designed to build familiarity and trust. Through these characters, we explained various products in the simplest, most engaging way. From TVCs and number ads to DOOH, print, and Instagram takeover ads, we created a wide-reaching, cross-channel presence.
The Results
Even during COVID, we achieved a 50% increase in travel insurance sales compared to the previous year. The campaign proved so successful that it ran for four consecutive years.